Research & Publishing Hub

Venture Client Thinking

The global publishing and research hub exploring how organizations gain business value from the adoption of startup innovations. Here we produce and share publications and research advancing the practice and theory of Venture Clienting as a new corporate function.

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Our Mission

The mission of Venture Client Thinking is to build and share the world’s leading knowledge base for Venture Clienting — through high-quality publications and rigorous research grounded in shared foundations that elevate the practice globally by enabling the effective and high-impact use of startup technologies.

Featured Publications

ARTICLE 04/24/2026

What Is a Good Venture Client Company?

Discover the six structural indicators that define a top-tier Venture Client company, from C-level mandates to operational efficiency and strategic impact.

By Gregor Gimmy

Venture Clienting Venture Client Model startup adoption corporate innovation

ARTICLE 11/27/2025

Venture Clienting: Definitions and History

Venture Clienting originated as a distinct corporate venturing discipline at BMW, defined by companies adopting startup products directly to solve internal needs—rather than indirectly through corporate venture capital minority investments—and has since evolved into a globally recognized practice.

By Gregor Gimmy

venture clienting definition venture client discipline venture client history origin of venture clienting

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