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The Venture Client Thinking Library provides open access to high-quality publications on Venture Clienting — including articles, case stories, research papers, and reports — all curated according to VentureClient.org’s shared foundations.

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To foster the dissemination of high-quality publications that advance the understanding and practice of Venture Clienting worldwide.

We're just getting started — our library is expanding with new insights and research regularly. Stay informed about the latest publications.

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Featured Publications

ARTICLE 11/27/2025

Venture Clienting: Definitions and History

Venture Clienting originated as a distinct corporate venturing discipline at BMW, defined by companies adopting startup products directly to solve internal needs—rather than indirectly through corporate venture capital minority investments—and has since evolved into a globally recognized practice.

By Gregor Gimmy

venture clienting definition venture client discipline venture client history origin of venture clienting

ARTICLE 11/27/2025

Venture Clienting KPIs

Unlocking the Strategic Potential of Startups for Corporations: A Deep Dive into KPIs of Venture Client Units

By Gregor Gimmy

venture client KPIs venture client unit performance startup adoption metrics innovation procurement KPIs

All Publications

What Is a Startup? A 5-Attribute Framework to Distinguish True Ventures

Startups drive competitive advantage, but established companies often fail to harness their potential because they cannot distinguish true ventures from traditional vendors. This article introduces a rigorous, five-attribute framework to identify startups—a prerequisite for the impactful adoption of their technologies.

Article by Gregor Gimmy • March 23, 2026

An apple pie surrounded by apples and cooking utensils, representing the need for a precise startup definition in the Venture Client Model.

The Venture Client Edge: Five Compelling Reasons for Startups to Favor Venture Clients

Startups accelerate revenue, validation, and product-market fit by selling to corporations that operate structured Venture Client Units designed for fast technology adoption.

Article by Gregor Gimmy • November 27, 2025

The Venture Client Edge: Five Compelling Reasons for Startups to Favor Venture Clients

Venture Client Model: Reaching New Heights on the Gartner Hype Cycle

The Venture Client Model made it to the Gartner Hype Cycle. Learn what this means, and how this model is transforming corporate venturing.

Article by Gregor Gimmy • November 27, 2025

Venture Client Model: Reaching New Heights on the Gartner Hype Cycle

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