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Venture Client Thinking

The global publishing and research hub exploring how organizations gain business value from the adoption of startup innovations. Here we produce and share publications and research advancing the practice and theory of Venture Clienting as a new corporate function.

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Our Mission

The mission of Venture Client Thinking is to build and share the world’s leading knowledge base for Venture Clienting — through high-quality publications and rigorous research grounded in shared foundations that elevate the practice globally by enabling the effective and high-impact use of startup technologies.

Featured Publications

article Nov 27, 2025

The Venture Client Edge: Five Compelling Reasons for Startups to Favor Venture Clients

Startups accelerate revenue, validation, and product-market fit by selling to corporations that operate structured Venture Client Units designed for fast technology adoption.

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By Gregor Gimmy
article Nov 27, 2025

Venture Clienting: Definitions and History

Venture Clienting originated as a distinct corporate venturing discipline at BMW, defined by companies adopting startup products directly to solve internal needs—rather than indirectly through corporate venture capital minority investments—and has since evolved into a globally recognized practice.

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By Gregor Gimmy
article Nov 27, 2025

Venture Clienting KPIs

Unlocking the Strategic Potential of Startups for Corporations: A Deep Dive into KPIs of Venture Client Units

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By Gregor Gimmy
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